Don’t Be Afraid to Go Red | Vita Style

One of the biggest hair colors for fall is red. Don’t be afraid of it. Almost everyone can pull of some shade of red. You can always come in for a consultation with one of our trained and talented stylists. Follow these tips from David John, top stylist at Serge Normant John Frieda Salon in West Hollywood, when deciding to try a shade of red:

Going red is a bold move and an undeniable statement. Celebrities, like Rihanna and Kirsten Dunst, try it at least once in their career, and now it is your turn. Be bold and make the shift to red this fall season. Serge Normant at John Frieda master colorist David John has all the tips for your transition into auburn territory.

David hooked three women up with new red looks and all three went from drab to fab on behalf of their tread to red.

Red Will Work on You: Reds can be adjusted to fit almost anyone. Although the color typically works well on people with freckles and cooler skin tones, the red hue can be tailored for everyone. From light to dark shades, cool blue-based reds to warm coppery tones and bright to more subtle tones, you can find a red that will work for you!

Maintain the Color: After the switch, be sure to use a sulfate-free shampoo or one created specifically for colored hair. Reds do tend to fade faster than any other color, so beware. You can also freshen up the color with tinted conditioners like John Frieda’s Color Magnifying Daily Conditioner with Anti-Fading Agents. Another trick is to do a vinegar rinse in the shower to seal the cuticle and lock in the color.

Go For It: Don’t be afraid to go red – there is a way to make it work for you. If you are hesitant to go all-over red, try multiple-tonal red highlights as a start. Red is in this fall, so don’t hesitate. Make the switch and rock the red!

About David John
A superb, Los Angeles-based stylist, David John has over 16 years experience in the hair industry. Currently at the uber-chic Serge Normant at John Frieda Salon in West Hollywood, this Wisconsin-native is highly involved in creating all aspects of style. His philosophy is that hair should be kept fresh with subtle styling changes, and always be current, fashionable and flattering. His innovative styling techniques and eye for his craft have allowed him to establish himself as a true artist respected in the hair industry.

About Serge Normant at John Frieda
The Serge Normant at John Frieda salon is famed for their world-class staff, beautiful design and celebrity clientele. The beautiful LA location, located at 8440 Melrose Place in West Hollywood, CA offers renowned services, experienced stylists and accomplished colorists in a chic yet comfortable atmosphere. Serge Normant is undeniably one of the leading hairstylists in the fashion industry today, with a resume boasting regular bookings for covers of Harper’s Bazaar, W, Allure and Vogue. Visit for more information.

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